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Organization Timeline


Our journey began in 2011 when Northstar’s founder Bobbie got the vision to build a world-class product’s company out of India.

After investing several months in research to find a deep enough and large enough problem to solve, he found “Child Safety” in the K-12 space a real-world value to be unleashed. Being a parent himself, he jumped at the idea and began working with his first school.


Northstar hit the commercial market in 2012. Of course the terms GPS and “tracking” were not new to the industry with many ‘system integrators’ trying to position the same as a safety solution. Northstar was different and had to prove the point! It was not long when Northstar emerged as the leader driven by our passion and credo of “ Keep Children Safe”.


2013 was the year when Northstar came off age. We launched an Android Application for Parents and Driver Merit system to encourage safe driving habits.

Soon, Northstar’s popularity was soaring, as 40 schools adopted Northstar Child Safety Platorm.


2014 was a year of growth and expansion. We got two large international customers and added 126 schools in India.

We also launched Northstar Netra which is an integrated video surveillance system and Transporter Application for Transport Managers and Fleet owners.


Northstar today monitors over 200,000 students across 160 schools in cities across India including Delhi, Chandigarh, Faridabad, Gurgaon Lucknow, Mumbai, Pune, Raipur, Bangalore, Hyderabad, Chennai and Vishakhapatnam. Over 400,000 parents depend on Northstar to be continuously informed of their child’s whereabouts and safety. Apart from the Indian market, NorthStar technology powers safety in schools in the Middle-East as well as Africa.

Today, Northstar employs some of the world’s best product engineers that research on deep sciences to solve issues pertaining to child safety and deliver “peace of mind” to parents. The number of parents, schools, bus contractors and governmental agencies that have embraced our credo and adopted our technology to safeguard their children reflects this.


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Bobbie H. Kalra

Bobbie H. Kalra

Founder & CEO
Anurag Dixit

Anurag Dixit

CEO - Northstar

Bobbie has 20 years of global entrepreneurial experience with a proven track record of building successful technology ventures. He comes with the right blend of business acumen, innovation, technology and leadership skills that he has acquired over the years. With deep focus on driving and achieving both top line and bottom line targets year on year, his experience spans across international sales, marketing, operations and finance.

Bobbie started his career in 1995 by founding an ITES company and merging the same with Magnasoft after raising VC funds from Global Technology Ventures, the investment arm of the Coffee Day Enterprises.

Since Magnasoft’s inception, he has served the company in various leadership capacities. In his previous role as VP- Sales, he was responsible for developing and managing the company’s sales operations across 4 continents.

In 2009 he took over as CEO of Magnasoft.

Northstar is incubated and funded by Magnasoft.

Anurag has an experience of about 3 decades in the Education and Hospitality industries having worked for leading education companies like NIIT Ltd, Educomp Solutions Ltd, Axis-IT&T Group and the HFCL Group.

As a National Sales Head, he had been instrumental in achieving high growth in NIIT’s K-12 business through a pan India sales team of over 200 people. As a Business Head at NIIT School Learning Solutions, he had successfully managed cross-functional teams steering the K-12 business to the next level. He had successfully launched the Pre-School chain at Educomp, establishing over 50 pre-schools in one year. He brings with him, a vast experience in the Franchising and Channel business, having expanded the IT Education and Training Network at IIS Infotech Ltd to over 260 Training centres in India and Overseas.

In his most recent experience at the MGRM Group, he has successfully implemented the ERP, eGovernance and eLearning platform across 1,200+ Kendriya Vidyalayas Nationally.

He has to his credit, the distinction of Franchising over 40 Restaurants offering Chinese cuisine for a leading US Chain in India.